Hersheypark

Turmoil, trends, & branding

Turmoil, trends, & branding

As we watch the roller coaster ride of parks being bought and sold, drama with owners and management, and wild swings in the economy, actually seeing how that impacts the parks has its own series of ups and downs.

Jon and I spent a few days last summer at Busch Gardens Williamsburg, Kings Dominion, and Hersheypark. These are three great theme parks, but recent trends

Hershey’s Chocolatetown debuts

Hershey’s Chocolatetown debuts

Well, they finally made it. After several weeks of wondering if they’d be able to open at all, Hershey unveiled the brand new expansion we’ve been anticipating for so long. And who was worried? It was only the largest expansion project in park history, adding twenty-three acres and clocking in at $150 million. It’s a shame the virus situation poured a bit