Scripted Spaces
Story-Driven design and the visitor experience
Larry Tuch
Story has evolved as the universal approach for interpreting and sharing the human experience. Seeking to tell their stories in the most compelling ways, museums and heritage centers harness the creative power of “story-driven design.” From immersive exhibits to sensory-surround IMAX-style films, a well-crafted story is the design team’s thematic guide, content bible, and creative lodestar.
Scripted Spaces: Story-driven Design and the Visitor Experience provides a behind-the-scenes exploration of how story-driven experiences are born, shaped and presented. Each chapter includes extensive commentary from interpretive designers, writers, architects, scenographers, and others whose combined talents have advanced the art of narrative environments and experiential storytelling. For professionals who design for themed and interpretive environments, Scripted Spaces provides story development techniques and case studies as aids for ideation and advancing the creative process. For students, Scripted Spaces provides an introduction to a methodology for design thinking that is widely used in the fields of exhibit design and themed entertainment.
ISBN: 978-1-960881-06-9
Part master class and part travelogue, Scripted Spaces presents case studies of eight award-winning museum and heritage projects in North America and Europe. Additional chapters focus on story-driven design, narrative techniques and devices, and “The Anatomy of Engagement”—the art of immersion through emotion and the senses. Scripted Spaces also provides entrée to the working world of the design teams and the thinking at the heart of their creative processes. These “stories of the storytellers” provide students and professionals alike with the kind of insight and inspiration that helps generate ideas, shape narratives, and spur the design process.
Faculty looking to adopt this book for their classes should contact us directly. Along with ordering information, we will connect you with Larry so he can help you incorporate the material and schedule discussions with your students.
About the author
Larry Tuch is a writer and creative consultant working in the fields of place making, theme parks, cultural heritage and museums. He has written for primetime television series produced by Universal Studios for NBC, worked as a freelance writer and consultant for Walt Disney Imagineering, and was the head writer for Paramount Pictures’ StoryDrive™ Engine Project, an experimental project focused on interactive storytelling.
Find out how Larry can apply story to your attraction or design project at NarrativeConcepts.com.
