Creating Memorable Worlds

A journey into themed experience design

Theron Skees

foreword by B. Joseph Pine II

 
 

Disney Springs. Disney Cruise Line. Tower of Terror at Disneyland Paris. Hong Kong Disneyland. Years of executive creative leadership, building teams, interfacing with clients, getting complex projects done. Learn from a former Walt Disney Imagineering Senior Creative Executive how themed experience design works from before concept to after completion.

Professionals in the industry will discover new strategies to improve your craft or give you the confidence to level up your role. Students get a detailed, complete picture of how themed experiences are developed, learning how to collaborate within dynamic team environments. Stories from Theron's experiences help bring the concepts to life, along with insights from a dynamic collection of industry professionals.

Creating Memorable Worlds: A Journey Into Themed Experience Design is a foundational resource for designers, students, and faculty. Booksellers and institutions wishing to adopt this book for classes should contact us directly.

Available spring 2025

International readers—shipping is extremely expensive. The eBook version, available for pre-order, is optimized for tablets and computers (not Kindles or similar devices) and is just as beautiful as the print edition! Contact us for more information.

 
 

Pre-order now and reserve your Signature Bundle

First 250 orders will receive:

  1. Limited edition, numbered and signed by Theron

  2. Themed Experience Design Quick Reference Guide

  3. Creating Memorable Worlds bookmark

  4. An invitation to “Hang Out With Theron”—a Q&A webinar to discuss the book

  5. Trial access to Theron’s AI Knowledge Curator—unlock three decades of themed experience design anytime you need answers

Creating Memorable Worlds is available exclusively at Rivershore Press.

 
 

About the author

Theron is a highly adaptive, senior creative executive with 30 years experience assembling and leading multi-disciplined, cross-functional teams in the themed entertainment industry. 

A veteran of Walt Disney Imagineering, he has led diverse concept, design, and construction projects from hundreds of millions to multiple billions of dollars in a wide variety of experience types all over the world. Theron has spent his career injecting brand story, narrative, and experience into theme parks, attractions, destination resort developments, and cruise ships, including Disney Springs, Tower of Terror at Disneyland Paris, and Hong Kong Disneyland.

 

Discover more

Learn more about the book at CreatingMemorableWorlds.com and discover additional resources to help you in your journey, such as videos and master classes. Theron’s company, The Designer’s Creative Studio, can also help you incorporate story and experience into whatever you’re working on. Find out more at designerscreativestudio.com.